By Anna Boyle and Joshua Milne
As Boston Sports Partners (BSP) continues to engage contacts and talk with industry professionals, time and time again we hear from people that we should find a way to find a niche in esports.
One of the first things that we wanted to do was grow our roster of talent within the esports industry. Over the last couple of months, we have welcomed two esports experts who are well-equipped to help us succeed in this industry. Tim Kelleher is a young up-and-coming esports manager and consultant. During his senior year in college, he was hired as Head of North American Operations for a Belgian organization known as Cynetic Esports. During his time at the company, he recruited one stream team of eight people and four competitive teams (CSGO, PUBG, Fortnite, Overwatch). After he founded his own startup called Dreadnought Esports. Recruiting yet again for CSGO (two teams), Fortnite, PUBG, League of Legends and Overwatch. Between the two organizations, he also negotiated and signed a total of 10 partners.
Dena Rock, known as Twitch streamer “BBXH” recently joined the Boston Sports Partners team as a partner and talent. She has been gaming on Twitch since 2016 and since discovering her niche in the gaming world, she has held several roles including being a host, shout-caster, interviewer, and analyst. During her time as a professional gamer, she has contributed to many campaigns and charities such as St. Jude’s and Save The Children, via live streaming and live event hosting, In working with BSP, Dena will provide expert industry insight and continue to grow her brand in the gaming world.
Boston Sports Partners can work with companies, non-profits, colleges or universities to develop esports-related events or tournaments in authentic and valuable ways. Business Insider wrote an article on the Esports Ecosystem Report 2020 stating that investors are starting to pay attention to esports trends. There is an expected nine percent compound annual growth rate for esports between 2019 and 2023 [Business Insider]. According to the report, investments are on the rise from private equity firms and venture capitalists in the industry. The industry is slowly but surely expanding and becoming more mainstream on a daily basis.
Boston Sports Partners had a successful experience when it sponsored the Mythic Cup 6 in May 2020, which was a North American esports tournament. The total views for the weekend event surpassed 50,000 and more than 38,000 of those were unique views. One of the reasons for this success was due to the marketing strategy that was implemented to promote the event across social media platforms. Boston Sports Partners plans to partner with more companies to host tournaments in the future.
Boston Sports Partners will help you create events, opportunities and partnerships if your business wants to be involved with esports. Feel free to contact us at info@bostonsportspartners.com to discuss further.
